Welcome to My World of Storytelling, Strategy, and Creativity

Jeffery Lyle Butler

St. Thomas, ON
contact@jeffbutlerproductions.com | 519-860-0955

For as long as I can remember, I’ve been captivated by stories—whether told through music, digital marketing, branding, or live events. Over the years, I’ve combined my passion for creativity with data-driven strategy to help businesses, artists, and entrepreneurs grow their brands, engage audiences, and build meaningful communities.

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From founding successful ventures like Jeff Butler Productions, Umbrella Content Solutions, and The Classic Luxury Cheesecake Company, to leading AI training sessions, producing television content, and driving organic growth strategies, my career has been an evolving journey of innovation and connection. This portfolio showcases my work, my expertise, and the impact I’ve made along the way.

My Journey: From Education to Digital Marketing and Beyond

The Early Years: Teaching & Storytelling

My journey began in education, where I spent nearly a decade teaching and developing curricula for international students in South Korea. As an Academic Director at YBM English Academy, I:

  • – Designed and implemented business English programs for professionals and university students.
  • – Led educational workshops in South Korea and Japan, helping learners improve communication and public speaking skills.
  • – Developed teacher training programs, ensuring educators could effectively engage students in an ever-changing world.

These experiences shaped my ability to simplify complex ideas, engage audiences, and build impactful learning experiences—skills I would later apply in marketing, branding, and event production.

Diving into Digital Marketing & Business Strategy

Transitioning from education to digital marketing, I founded Umbrella Content Solutions, a content strategy and SEO-focused agency dedicated to helping businesses grow organically. Through this venture, I:

  • – Built SEO-optimized websites and created conversion-driven content strategies for clients in SaaS, hospitality, and eCommerce.
  • – Pioneered organic marketing techniques that prioritized audience engagement over paid advertising.
  • – Helped businesses establish a compelling brand narrative using the StoryBrand framework.

My work extended beyond client projects, as I also developed and marketed my own brands, using them as a testing ground for cutting-edge strategies.

Building My Own Brands: Case Studies in Organic Growth

I don’t just advise businesses—I build and scale them myself. Here are two ventures that exemplify my approach:

Umbrella Content Solutions

  • – Provided SEO-driven content strategies for businesses in SaaS, hospitality, and eCommerce sectors.
  • – Focused on data-backed demand generation, integrating organic and paid marketing solutions.
  • – Developed and implemented brand positioning strategies using Donald Miller’s StoryBrand Framework.
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Jeff Butler Productions

  • – Established and promoted open mic nights and live music events, supporting local artists and venues.
  • – Grew Facebook reach to over 50K organic views in 90 days, proving the power of authentic engagement.
  • – Launched Railway City Live, a live music television series aired on RogersTV, giving artists a regional platform.
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The Classic Luxury Cheesecake Company

  • – Created a luxury food brand with a strong narrative and high-end aesthetic.
  • – Scaled social media reach from 2,917 to over 50,000 organic views in three months using strategic content marketing.
  • – Built an eCommerce presence through Shopify & local market partnerships.
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AI & Business Consulting: Bridging the Gap Between Creativity and Technology

Recognizing the power of artificial intelligence in marketing, I have led AI training workshops to help businesses integrate AI into their workflows. In my presentation at EBRC St. Thomas, I:

  • – Explained how AI can enhance marketing, operations, and customer communication.
  • – Provided hands-on demonstrations for local business owners.
  • – Guided discussions on ethical and strategic AI implementation.

As AI continues to shape the business landscape, I remain committed to helping organizations harness its potential while staying true to authentic storytelling.

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What I Offer: Services & Expertise

Brand Strategy & Content Marketing

  • – Crafting SEO-driven content strategies that build audience trust and drive conversions.
  • – Developing brand narratives that connect with customers on an emotional level.
  • – Managing website development & optimization for businesses looking to scale.
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Event Promotion & Community Engagement

  • – Producing and promoting live events, open mic nights, and branded experiences.
  • – Leveraging social media & organic marketing to maximize audience reach.
  • – Partnering with local businesses and venues to create unique, community-driven initiatives.
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AI & Digital Transformation

  • – Providing AI training & consultation to businesses looking to automate and optimize workflows.
  • – Helping organizations integrate AI-powered marketing tools for improved efficiency.
  • – Bridging the gap between creativity and technology to drive business innovation.
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Featured Work & Testimonials

Press & Media Features

Client & Business Testimonials

“Every table in the house is reserved. All I have available right now is barrels. You are a popular guy.”
— Angela Player, From The Vines

“A BIG THANKS to Jeff for the awesome music at the Legion. We will have him back for sure. Totally rocked the patio.”
— Shelly Gowanlock Haycock, The St. Thomas Legion

“Working with you on the different musical and artistic projects has been nothing short of inspirational and the most fun.”
— Maria Fiallos, Streamliners Espresso Bar

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Let’s Connect

I’m always open to new projects, collaborations, and speaking opportunities. Whether you’re looking for marketing expertise, event production, or AI-driven business insights, I’d love to chat.

📩 Email: contact@umbrellacontentsolutions.com
🌍 Website: Umbrella Content Solutions
📱 Facebook: Umbrella Content Solutions

📩 Email: contact@jeffbutlerproductions.ca
🌍 Website: Jeff Butler Productions
📱 Facebook: Jeff Butler Productions

Let’s create something incredible together! 🚀